“The goal of your website is to present a ‘professional’ image”
The goal of your website is to SELL!
Don’t think professional (corporate/stuffy). Instead be personal!
People want to do business with people (personalities).
This is true not only for small owner-operator businesses but also for many of the largest and most successful corporations.
McDonald’s isn’t “professional” (corporate/stuffy) they are personable.
If there is one thing that you learn from this site, let it be this:
Being personable is the #1 key to all successful internet marketing.
If your business fails to connect personally to your potential clients, you fail.
Connections can be made (in part) by creating compelling, personable content. And that is what this website and your success is all about.